Townsville artist Jesse James hopes his winning design featured on the Toyota Cowboys’ 2021 Indigenous jersey will inspire unity, pride and respect as North Queenslanders get their first look at the special round jersey today.  

Entitled “Aboriginal and Torres Strait Islander Dreamtime Unity”, Jesse’s design was chosen from entries from the club’s 2020 design competition, after COVID-19 restricted a stand-alone competition for this year’s Indigenous jersey.

The team will proudly wear Jesse’s design in their Indigenous Round home game at Queensland Country Bank Stadium on Friday 28 May, with the match-worn, player-signed jerseys to be auctioned after the match in support of the Cowboys Community Foundation.

Jesse says his design represents the strong connections between the Aboriginal and Torres Strait Island peoples.